Collision Manager College Course

This Course will be led by Larry Edwards Chairman of Edwards & Associates Consulting, Inc. Larry is the Author of “American Automobile Industry” and has published over 150 articles on strategy, innovation, teambuilding, leadership, diversity, managing Dealership Service, Parts, Collision Shops, and Independent Repair Facilities.

Understanding Financials

Collision’s Inventory of Goods to Sell in Time
Benchmarking Total Collision Labor Sales
Managing Expense
Vendor Cost Management
Return on Investment (ROI)
Fixed Operations Absorption
Remaining Expense per New Vehicle Sold
Financial Planning, Tracking, and Administration
Estimator Tracking Report
Estimator Performance Summary
Repair Order Analysis
Establish Challenging, Achievable, and Realistic Goals and Objectives
Other Management Control Checkpoints

Marketing & Merchandising Efforts Utilized by Successful Collision Shops

What’s At Stake
Marketing in the 21st Century
Monitoring Your Success
Estimate Tracking Log
Estimator Performance Summary
Collision Managers Weekly Tracking
Tracking Sales Results
Shop Effective Labor Rates
Calculating Effective Labor Rate
Establishing Rates
Monitoring Rates

Marketing Your Shop

Direct Marketing
Marketing Planning
Mission/Purpose Statement
Long and Short Range Goals
Situational Analysis
SWOT Analysis

Target Customers

Finding Your Business

The Marketing Mix
Marketing Mix
Product and Services
Promotion
E&A Collision Estimate Write Up Process
E&A Collision Shop Delivery Process

Advertising

Advertising
Smart Choices

Public Relations

Public Relations
Public Relations Planning

Sales Promotion & Customer Communications

Sales Promotion
Customer Communications
Telephones

Managing Capacity, Facility Production, Human Production, Technician

Utilization
Overview
What is the Shop Capable of Producing?
Are You Maximizing Shop Potential?
Improving Shop Utilization
Understanding the Impact of Changes
Improving Your Shop Potential
Increase the Number of Production Employees
Expand Hours of Operation
Tracking Utilization

Production Methods

Production Methods
Groups
Teams
Review of Production Methods
Implementing Change
Apprentice Systems

E&A Work Flow Control Process

Controlling Work Flow
Paint Shop Production Scheduling

Supplements

Situations Requiring Supplements
Supplement Tracking

Parts Management

Objective
Parts Management System

Paints & Materials Gross Profit

Objective
Systems
Management Techniques
Accounting
Inventory
Days Supply
Usage
Materials Net Profit
Tracking
Job Costing

Organizational Structuring

Overview
Creating A Climate for Success
Monitor, Recognize, & Reward Superior Performance

Human Resources Policies & Procedures

Introduction
Dealer Principal/General Manager Involvement
Job Descriptions
Recruiting and Hiring Practices
Career Paths
Job Roles and Performance Appraisals
The Evaluation Session
Employee Counseling and Termination
Staffing Requirements
Compensation
Sample Estimator Pay Plan
Constructing A Five-Year Staffing Plan

Leadership

Leader of Your Ship
Which is Your Ship
Path Ways to Success
A Road Map for Leaders